Your website should totally reflect your brand:
• Who are you?
• What does your company stand for?
• What makes you better than your competitors on the web?
• What is special or unique about your business?
Your website content should be designed to reflect your business model and mission:
• Give visitors more by offering solutions, not just products or services
• Make sure your site stays current in look and information
• Update your content continually to keep from going stale and improve search ranking
Utilize collateral marketing pieces:
All digital and printed literature should complement your website in look and language:
One Brand, One Look