Branding Yourself
Your website should totally reflect your brand:
• Who are you?
• What does your company stand for?
• What makes you better than your competitors on the web?
• What is special or unique about your business?
![](https://cdn11.bigcommerce.com/s-g6334wtlmm/product_images/uploaded_images/lci-colors-branding-logos-explained-1024x650.jpg)
Your website content should be designed to reflect your business model and mission:
• Give visitors more by offering solutions, not just products or services
• Make sure your site stays current in look and information
• Update your content continually to keep from going stale and improve search ranking
Utilize collateral marketing pieces:
All digital and printed literature should complement your website in look and language:
One Brand, One Look
![](https://cdn11.bigcommerce.com/s-g6334wtlmm/product_images/uploaded_images/56861268-m-1024x716.jpg)
Need to update your branding?
We'll work with you to create a brand image that reflects your individuality and emphasizes your professionalism.