Your website should totally reflect your brand:
- Who are you? What does your company stand for?
- What makes you better than your competitors on the web?
- What is special or unique about your business?
Your website content should be designed to reflect your business model and mission:
- Give visitors more by offering solutions, not just products or services
- Make sure your site stays current in look and information
- Update your content continually to keep from going stale and improve search ranking
Utilize collateral marketing pieces:
- All digital and printed literature should complement your website in look
and language: One Brand, One Look